Mobile Loyalty Rewards APP
This project aimed to increase a small local coffee shop, AM Craft’s awareness and customer loyalty. Their mission is to provide a sense of community, yet many people do not know of them. My group and I analyzed the economic feasibility of this building a rewards program over an app, conducted a scoring model, and designed a protoytpe via canva to visualize the loyalty program. I learned how to do a cost-benefit analysis and to use critical thinking skills to help improve a small business through an information system. The presentation deck for this project is linked below:
https://docs.google.com/presentation/d/1AsfGNQa7E0aL4QrQDOQjvsrN5PQq8ZWMbUXcFVOrZik/edit