{"id":9,"date":"2026-02-24T11:23:00","date_gmt":"2026-02-24T19:23:00","guid":{"rendered":"https:\/\/community.cob.sjsu.edu\/aayushghimire\/points\/marketing-analytics-setting-and-measuring-kpis\/"},"modified":"2026-02-24T11:23:00","modified_gmt":"2026-02-24T19:23:00","slug":"marketing-analytics-setting-and-measuring-kpis","status":"publish","type":"points","link":"https:\/\/community.cob.sjsu.edu\/aayushghimire\/points\/marketing-analytics-setting-and-measuring-kpis\/","title":{"rendered":"Marketing Analytics: Setting and Measuring KPIs"},"content":{"rendered":"<p>I learned how to choose the right KPIs and actually measure them in a way that supports real business decisions. For MIS, this matters a lot because understanding how to track system performance and evaluate the impact of IT investments is something professionals in this field deal with constantly. It shifted how I think about data, less as just numbers and more as a tool for making better decisions.<\/p>\n","protected":false},"author":2841,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9","points","type-points","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/community.cob.sjsu.edu\/aayushghimire\/wp-json\/wp\/v2\/points\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/community.cob.sjsu.edu\/aayushghimire\/wp-json\/wp\/v2\/points"}],"about":[{"href":"https:\/\/community.cob.sjsu.edu\/aayushghimire\/wp-json\/wp\/v2\/types\/points"}],"author":[{"embeddable":true,"href":"https:\/\/community.cob.sjsu.edu\/aayushghimire\/wp-json\/wp\/v2\/users\/2841"}],"replies":[{"embeddable":true,"href":"https:\/\/community.cob.sjsu.edu\/aayushghimire\/wp-json\/wp\/v2\/comments?post=9"}],"version-history":[{"count":0,"href":"https:\/\/community.cob.sjsu.edu\/aayushghimire\/wp-json\/wp\/v2\/points\/9\/revisions"}],"wp:attachment":[{"href":"https:\/\/community.cob.sjsu.edu\/aayushghimire\/wp-json\/wp\/v2\/media?parent=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}