Brand Innovation and Personal Branding
Hosted by SJSU Lilac, I attended the Brand Innovation and Personal Branding workshop where I listened to the panel answer questions about how they developed their own personal branding. One of the memorable things mentioned was how the speakers followed their own moral code. So long as their activities were consciously correct for themselves and their client, they continued to pursue new opportunities. After the panel, we broke out in small workshop groups to work on our personal bios. The speakers and staff from SJSU hosted these groups to guide students in writing.