Salesforce Webinar: Critical Keys to Email Deliverability & Engagement
To ensure strong deliverability, it is important to develop respectful relationships with customers by creating a culture of permission and consent. Implementing IP warming is critical, especially when sending volumes exceed 2 million emails per day, as it helps introduce your sending domain to mailbox providers gradually. Sending confirmation emails to subscribers verifies that they are using valid email addresses, improving list quality. It’s also important to honor opt-outs, which are individuals and mailbox providers who no longer wish to receive communications. This is to maintain trust and compliance. Avoid reputation killers such as sending excessive or irrelevant emails, which can lead to drops in engagement. Instead, focus on new opt-ins and maintaining a clean, engaged list.