Product Marketing Intern
- Job function (e.g., overall role, assigned tasks)
- Focused on inbound marketing to help create awareness and acquire customers for this early stage start-up
- Generated sample posts for LinkedIn account
- Analyzed Google Data Analytics account to generate insights on business traffic on the website
- Ran A/B tests on effectiveness of messages and calls to action
2. Examples of projects (e.g., list the projects you worked on and what you accomplished)
I created sample Linkedin posts for the company’s Linkedin account as well as helped find more customers since it was a fairly new startup.
3. What you learned and how it relates to your major (e.g., describe what you learned from this experience in the context of specific courses)
I learned the struggles startups face to get themselves out there and gain more customers. I also helped a little bit with data analytics which related my major, MIS. I was able to look at the data analytics of the company’s website and what they are able to see in terms of who visits their page and what is the most looked at page.