{"id":13,"date":"2026-05-15T13:09:12","date_gmt":"2026-05-15T20:09:12","guid":{"rendered":"https:\/\/community.cob.sjsu.edu\/fzshaikh\/points\/brand-strategy-consultant\/"},"modified":"2026-05-15T13:09:12","modified_gmt":"2026-05-15T20:09:12","slug":"brand-strategy-consultant","status":"publish","type":"points","link":"https:\/\/community.cob.sjsu.edu\/fzshaikh\/points\/brand-strategy-consultant\/","title":{"rendered":"Brand Strategy Consultant"},"content":{"rendered":"<ol>\n<li>\n<section class=\"&quot;fox-main-body&quot;\">\n<div class=\"&quot;row&quot;\">\n<div class=\"&quot;small-12\">\n<p>Through SJSU, I was able to find an opportunity to work as a consultant for Cadence Design Systems in a group of 8 students. It was a 10 week project where I:<\/p>\n<ul>\n<li>Conducted\u00a0<b>SWOT<\/b>\u00a0<b>analyses<\/b>\u00a0of\u00a0<b>5+ competitors<\/b>,\u00a0<b>identified<\/b>\u00a0<b>recuriting KPIs<\/b> by analyzing career pages, job postings, and social media presence to refine company positioning for new graduates and early career talent personas.<\/li>\n<li>Translated research into\u00a0<b>10+ actionable recommendations<\/b>\u00a0and created content pillars with mock posts, including\u00a0<b>prototypes for LinkedIn, Instagram, and company webpages<\/b> to support clear messaging.<\/li>\n<li><strong>GEO optimization<\/strong> across ChatGPT, Gemini, Claude and Co-Pilot analysing prompt outputs and company visibility through unbiased inputs.This opportunity relates to my long term career goal as I aspire to work in Business operations\/ Strategy for a tech company.\n<div>\n<hr \/>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"&quot;small-12\">\n<div class=\"&quot;row&quot;\">\n<div class=\"&quot;small-12\">\n<div class=\"&quot;sidepanel2&quot;\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"&quot;footer&quot;\">\n<div class=\"&quot;row&quot;\">\n<div class=\"&quot;small-12\"><\/div>\n<\/div>\n<\/section>\n<\/li>\n<\/ol>\n","protected":false},"author":2856,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13","points","type-points","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/community.cob.sjsu.edu\/fzshaikh\/wp-json\/wp\/v2\/points\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/community.cob.sjsu.edu\/fzshaikh\/wp-json\/wp\/v2\/points"}],"about":[{"href":"https:\/\/community.cob.sjsu.edu\/fzshaikh\/wp-json\/wp\/v2\/types\/points"}],"author":[{"embeddable":true,"href":"https:\/\/community.cob.sjsu.edu\/fzshaikh\/wp-json\/wp\/v2\/users\/2856"}],"replies":[{"embeddable":true,"href":"https:\/\/community.cob.sjsu.edu\/fzshaikh\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":0,"href":"https:\/\/community.cob.sjsu.edu\/fzshaikh\/wp-json\/wp\/v2\/points\/13\/revisions"}],"wp:attachment":[{"href":"https:\/\/community.cob.sjsu.edu\/fzshaikh\/wp-json\/wp\/v2\/media?parent=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}