{"id":9,"date":"2026-03-03T11:43:43","date_gmt":"2026-03-03T19:43:43","guid":{"rendered":"https:\/\/community.cob.sjsu.edu\/fzshaikh\/points\/marketing-consultant\/"},"modified":"2026-03-03T11:43:43","modified_gmt":"2026-03-03T19:43:43","slug":"marketing-consultant","status":"publish","type":"points","link":"https:\/\/community.cob.sjsu.edu\/fzshaikh\/points\/marketing-consultant\/","title":{"rendered":"Marketing Consultant"},"content":{"rendered":"<p>Through SJSU, I was able to find an opportunity to work as a consultant for Cohesity in a group of 9 students. It was a 10 week project where I:<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Conducted <\/span><b>SWOT<\/b> <b>analyses<\/b><span style=\"font-weight: 400\"> of <\/span><b>5+ B2B SaaS competitors<\/b><span style=\"font-weight: 400\">, <\/span><b>identified<\/b> <b>marketing KPIs<\/b><span style=\"font-weight: 400\"> by analyzing user feedback to refine company positioning for new graduates and early career talent personas.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Translated research into <\/span><b>10+ actionable recommendations<\/b><span style=\"font-weight: 400\"> and created content pillars with mock posts, including <\/span><b>partnership-focused content<\/b><span style=\"font-weight: 400\"> to support outreach and engagement.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Analyzed event engagement data to identify user patterns and potential<\/span><b> product integration<\/b><span style=\"font-weight: 400\"> opportunities.\n<p>This opportunity relates to my long term career goal as I aspire to work in Business operations\/ Strategy for a tech company.<\/p>\n<p><\/span><\/li>\n<\/ul>\n","protected":false},"author":2856,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9","points","type-points","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/community.cob.sjsu.edu\/fzshaikh\/wp-json\/wp\/v2\/points\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/community.cob.sjsu.edu\/fzshaikh\/wp-json\/wp\/v2\/points"}],"about":[{"href":"https:\/\/community.cob.sjsu.edu\/fzshaikh\/wp-json\/wp\/v2\/types\/points"}],"author":[{"embeddable":true,"href":"https:\/\/community.cob.sjsu.edu\/fzshaikh\/wp-json\/wp\/v2\/users\/2856"}],"replies":[{"embeddable":true,"href":"https:\/\/community.cob.sjsu.edu\/fzshaikh\/wp-json\/wp\/v2\/comments?post=9"}],"version-history":[{"count":0,"href":"https:\/\/community.cob.sjsu.edu\/fzshaikh\/wp-json\/wp\/v2\/points\/9\/revisions"}],"wp:attachment":[{"href":"https:\/\/community.cob.sjsu.edu\/fzshaikh\/wp-json\/wp\/v2\/media?parent=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}