Digital Product AI Strategy
- Partnered with product specialists, designers, and data teams to research / define unknown market gaps for how news/media outlets can leverage AI personalization while fine tuning a product roadmap that involved 2 feature creeps for a media platform.
- Ran multiple user research prompts and A / B tests to evaluate feature usability / engagement, resulting in 9 metric backed insights which later converted to UI/UX changes for content discoverability / reader retention, yielding a total of 3 high level suggestions.
- Curated 4 dashboards and 2 pitch decks to showcase findings / proposals to project leads, resulting in positive feedback.