{"id":14,"date":"2026-05-20T10:25:29","date_gmt":"2026-05-20T17:25:29","guid":{"rendered":"https:\/\/community.cob.sjsu.edu\/ssudula\/points\/improving-the-digital-presence-of-nirvana-soul-coffee\/"},"modified":"2026-05-20T10:25:29","modified_gmt":"2026-05-20T17:25:29","slug":"improving-the-digital-presence-of-nirvana-soul-coffee","status":"publish","type":"points","link":"https:\/\/community.cob.sjsu.edu\/ssudula\/points\/improving-the-digital-presence-of-nirvana-soul-coffee\/","title":{"rendered":"Improving the Digital Presence of Nirvana Soul Coffee"},"content":{"rendered":"<p>My team and I created a recommendation report focused on improving the digital presence of Nirvana Soul Coffee by redesigning its website to better match customer expectations and the caf\u00e9\u2019s vibrant community-focused brand. The main goals of the project were to improve website usability, mobile responsiveness, online ordering functionality, and overall visual engagement while strengthening the caf\u00e9\u2019s online brand identity. Through surveys, customer interviews, and competitor analysis of caf\u00e9 websites such as <span class=\"\" data-state=\"closed\">Verve Coffee Roasters<\/span>, <span class=\"\" data-state=\"closed\">Blue Bottle Coffee<\/span>, and <span class=\"\" data-state=\"closed\">Chromatic Coffee<\/span>, our team identified major gaps in Nirvana Soul Coffee\u2019s current website, including outdated design, limited interactivity, and lack of online ordering. As a result, we proposed several research-based recommendations such as implementing mobile-first design, adding online ordering and event features, improving storytelling, and enhancing interactivity. Throughout the project, we learned how to conduct primary and secondary research, analyze user experience data, evaluate competitor websites, and develop professional recommendations that align technology, branding, and customer needs. I have included a link of your final project recommendation report below:<\/p>\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1--H8PNyTwCqwP5dFFxfU5M6FRO3NdfmKy_1s7svDkVM\/edit?usp=sharing\">https:\/\/docs.google.com\/document\/d\/1&#8211;H8PNyTwCqwP5dFFxfU5M6FRO3NdfmKy_1s7svDkVM\/edit?usp=sharing<\/a><\/p>\n","protected":false},"author":2858,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14","points","type-points","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/community.cob.sjsu.edu\/ssudula\/wp-json\/wp\/v2\/points\/14","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/community.cob.sjsu.edu\/ssudula\/wp-json\/wp\/v2\/points"}],"about":[{"href":"https:\/\/community.cob.sjsu.edu\/ssudula\/wp-json\/wp\/v2\/types\/points"}],"author":[{"embeddable":true,"href":"https:\/\/community.cob.sjsu.edu\/ssudula\/wp-json\/wp\/v2\/users\/2858"}],"replies":[{"embeddable":true,"href":"https:\/\/community.cob.sjsu.edu\/ssudula\/wp-json\/wp\/v2\/comments?post=14"}],"version-history":[{"count":0,"href":"https:\/\/community.cob.sjsu.edu\/ssudula\/wp-json\/wp\/v2\/points\/14\/revisions"}],"wp:attachment":[{"href":"https:\/\/community.cob.sjsu.edu\/ssudula\/wp-json\/wp\/v2\/media?parent=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}