Bike Company
The goal was to develop a top bike company catering to specific market segments. Reaching a wide audience is just as important as honing into a particular demographic. We must take into consideration the location and type of people the product is built for. I learned that everything from the seasons, location, and age group all impact the consumers’ purchasing decision.
https://docs.google.com/presentation/d/1mWFcrpIYKXQJsdkKYHAtUSbdltcgkVd0Cq9w1QEM-wc/edit?usp=sharing