Marketing Consultant
Through SJSU, I was able to find an opportunity to work as a consultant for Cohesity in a group of 9 students. It was a 10 week project where I:
- Conducted SWOT analyses of 5+ B2B SaaS competitors, identified marketing KPIs by analyzing user feedback to refine company positioning for new graduates and early career talent personas.
- Translated research into 10+ actionable recommendations and created content pillars with mock posts, including partnership-focused content to support outreach and engagement.
- Analyzed event engagement data to identify user patterns and potential product integration opportunities.
This opportunity relates to my long term career goal as I aspire to work in Business operations/ Strategy for a tech company.