STRATEGIC MARKETING THROUGH DATA SCIENCE
Led a team of five in designing and implementing a Customer Segmentation Database, demonstrating expertise in database management, data analysis, and marketing insights. This project justified Job Role Alignment by showcasing skills in SQL query development, database optimization, and data integrity practices—key responsibilities of a Marketing Science Analyst.
Through meaningful SQL queries, we extracted actionable insights that support real-world marketing decisions. The project also emphasized collaboration and feedback integration, refining database functionality based on iterative improvements.
Key Outcomes:
– Developed a structured and optimized customer database
– Applied advanced SQL techniques to derive business insights
– Integrated feedback to enhance performance and usability
– Strengthened ability to interpret data and provide strategic recommendations
Project Link (if applicable): [Insert URL]
This experience reinforces my readiness for a Marketing Science Analyst role, equipping me with the technical proficiency and analytical mindset to drive data-informed marketing strategies.