VP of Marketing for the Institute of Management Accountants
Since Spring 2025, I have served as a Vice President of Marketing for the Institute of Management Accountants. In this role, I oversee the organization’s Instagram by designing and posting flyers to promote events. I also keep members informed by sending out Discord announcements about upcoming meetings and activities.
Examples of projects include designing and posting professional flyers for events such as workshops, guest speaker events, office tours, and networking opportunities to increase member attendance and engagement. Through my connections, I have also collaborated with executive board members and partnered with the Institute of Internal Auditors(IIA) for joint events to reach a wider audience of students.
This role has strengthened my skills in digital marketing, communication, and event promotion. I gained technical skills in Adobe Express and was able to leverage this platform to share information and keep members engaged. From a MIS standpoint, this club has faced problems with retaining members and low event turnout, but through my efforts, we now consistently achieve full attendance at our events. Since professions offer extra credit for attending these events, I also analyze the data from our Excel tracking sheet(compiled by filling out Google Forms) to identify which classes would benefit from targeted classroom pitches.