Social Media Manager + Chief Editor
I managed publicity and content strategies for popular TikTok influencer @itscelesta. Through comprehensive data-driven audience analysis, I collectively increased followers by over 40,000. I also spearheaded a comprehensive audience analysis strategy that notably enhanced both engagement and YouTube subscribers. I also utilized social media analytics to refine strategies, achieving consistent audience growth across TikTok and Instagram. In addition to collaborating with other departments to ensure brand consistency across all channels. I also used softwars like shopLTK to optimize partnerships and dollar per click.
This directly relates to my major, management information systems, because I stored and retrieved data at different times. When I spent time breaking down certain videos, I learned which motions collect better engagement. I then optimized all procedures and videos to fit those specific guidelines. I gained valuable knowledge I still use to this day when editing