A.M Craft Website Improvement: Project Planning Report
A.M. Craft’s current website is disorganized, making it hard for customers to access menu options and ingredients, and is out of sync with the in-store menu. To improve the website, the team proposes a redesign with a single, central menu that displays all drink and bakery items, along with a simplified design and better visuals. The redesign will enhance the user experience, increase online engagement, and ultimately boost the store’s reputation and foot traffic.