Case Analysis of Costco entering Syria
https://docs.google.com/presentation/d/19QwAa3ckoyhnxVOeJKj1ZjbZdIcp41y5tKI8hK0nD_s/edit?usp=sharing
Analyzed potential market entry strategies for Costco expanding into the Syrian market, comparing localization versus transnational approaches. My specific contribution focused on the 4Ps marketing analysis (Product, Price, Place, Promotion), examining how Costco would need to adapt its product mix, pricing strategy, distribution channels, and promotional tactics for the Syrian market. The project examined economic conditions, cultural factors, supply chain logistics, and competitive positioning to determine the most viable entry strategy. Learned how to apply marketing frameworks to international expansion scenarios and present complex strategic recommendations in a professional format using data-driven justification.