Social Media Project
The project explores the role of social media in the sports industry by analyzing the strategies of four major teams: the Los Angeles Lakers (NBA), Royal Challengers Bangalore (IPL), Los Angeles Dodgers (MLB), and Vegas Golden Knights (NHL). It focuses on three key areas: global presence and cultural accommodation, marketing, and public relations. The study highlights how these teams use social media to engage fans, build their brands, and maintain strong public relations. The Royal Challengers Bangalore emerged as the top performer, excelling in all three areas.