Hunger at Home – Branding and Marketing Communications
For this project, we collaborated with a group of five students to work on branding and market communication for Hunger at Home, a non-profit organization. our group worked on their goals of changing their logo and enhancing the usability of their website. Additionally, they expressed interest in engaging with a younger audience and requested an analysis on whether joining TikTok would be beneficial for their organization. Through this project, I learned valuable lessons in teamwork, particularly in working with individuals from diverse backgrounds. During the recommendation phase, we conducted cost-benefit analyses, highlighting the importance of considering expenses when approaching a project. We also utilized various AI tools to assist us throughout the project, which proved great experiences, especially as marketing is increasingly moving towards automation.
