SMP – Fast Food Chicken Restaurants Presentation
In this project, I collaborated with four other individuals to write an essay analyzing four similar companies. Each member had a specific task: four members researched and wrote about their respective companies, while the fifth member compiled an executive summary. The objective was to evaluate these companies’ global business aspects, rate their performance, and provide recommendations for improvement.
My group chose to examine fast-food chicken restaurants, and I was responsible for researching and writing about Wingstop. My analysis covered Wingstop’s global presence, cultural accommodation, marketing strategies, and customer service.
The final deliverables included a comprehensive essay and a slide presentation, which we presented in class. [URL: https://docs.google.com/presentation/d/1TZuyhHwD7evKT8XzCUgHq6rIokgEKOk1pyRbYzZVPAU/edit?usp=sharing]
Through this project, I developed teamwork and communication skills to ensure tasks were completed efficiently. I also sharpened my research abilities by evaluating sources for credibility. Additionally, I gained an understanding of Wingstop’s global business strategy and identified areas for potential improvement to improve profitability and customer satisfaction.