Honda’s Social Media Marketing Strategy
- Goals: To determine how to reach new demographics through social media marketing for Honda
- Results: We found it helpful for Honda to create a Honda-centric community by interacting more with users on the social media platform which will influence the brand loyalty as well as positive referrals for their products.
- Project URL: https://docs.google.com/document/d/1Aa6B90W4kXV47YEQiMt_l1UXxd2gJRRZUUR8dJg1TSg/edit?usp=sharing
- From this project, I learned how important social media is to a company because we are currently living in the digital world and a lot of our interaction is through social media. Therefore, having a good social media presence will add a lot of value to company through aspects such as brand awareness. This will help the company reach a new demographic of consumers who can provide the company the opportunity to deliver innovative products that will improve our lives. Besides, I learned a lot about what it takes to manage a project, how to communicate with my team members in an effective manner, and what is needed to carry to the project to the finish line.