Marketing Simulation Group Presentation
Team members: Saijal, Josh, Jimmy, and Krisol
In our “Marketing Simulation” project, the goal was to develop and execute a successful marketing strategy for a fictional bike company. We focused on product development, competitive pricing, effective promotion, and expanding our market presence globally. As a result, we achieved the largest market share in Asia, expanded to regions like LATAM and Europe, and improved our product offerings to meet customer demands. Even having a few challenges with initial R&D investments and ad performance, we learned how we can still improve, and we did that by enhancing bike designs, improving advertisements, and adjusting prices. This whole experience taught us the importance of data-driven decision-making in marketing.