Improving Donor Engagement Strategy for Santa Cruz Volunteer Center (SCVC)
For our MIS senior project, we were responsible for helping the Santa Cruz Volunteer Center (SCVC) enhance its donor engagement and help them find a new platform that aligns well with their goals. Our team evaluated their current CRM, DonorPerfect, and researched modern alternatives like DonorDock and Bloomerang. We identified reporting limitations and platform integration gaps and recommended a more scalable CRM solution tailored to nonprofit needs. I contributed as a research consultant, helping compare features, researching new platforms, and organizing demos. Through this experience, I strengthened my skills in stakeholder communication, platform evaluation, and solution-driven analysis.