Global Product Launch and International Marketing: Bridging Cultural Differences with McDonald’s Vegetarian Menu in India
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- My goal was to analyze how McDonald’s strategically adapted its global product offering to succeed in the culturally diverse Indian market. By introducing a fully vegetarian menu aligned with Hindu, Jain, and Buddhist dietary norms, McDonald’s demonstrated a deep understanding of cultural sensitivity and localization. The result was increased trust, stronger customer connection, and expanded market share in India. Through this project, I learned the importance of conducting detailed market research, balancing standardization with customization, and building local partnerships to ensure ethical, sustainable operations. These insights are crucial for any global business aiming for long-term international success.
https://www.canva.com/design/DAGnTDr8afo/VI31uUmzyT6hRYQN1eCn3A/edit?utm_content=DAGnTDr8afo&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
