Dreamforce (Security and Privacy for Data Cloud)
I attended another Dreamforce panel in the fall. Dreamforce is an annual conference held by Salesforce to discuss upcoming tech and how salesforce plans on using new innovative solutions.
This event took place from September 17, 2024 – September 19, 2024 at the Moscone Center in San Francisco.
The panel I attended was their Security and Privacy for Data Cloud panel.
Here are some notes I took and what I learned at the panel:
Dreamforce Salesforce: IT Security and Privacy for Data Cloud
- Data Growth by 2027:
- By 2027, there will be 291 zettabytes of data globally.
- Companies are constantly collecting personally identifiable information (PII), including locational and financial data, raising concerns about data privacy and security.
- Importance of Trust:
- 64% of customers don’t understand how their data is used.
- 79% of customers would increase their trust if companies explained their data usage processes clearly.
- Businesses, on average, use around 1,000 different apps, which adds complexity to managing and securing data.
- Salesforce Data Cloud Overview:
- The Data Cloud is a hyperscale data engine designed to unify complex data without the need for complicated data pipelines.
- It enables AI agents to work with unified data and metadata for improved insights.
- Data Security Risks:
- More Data = More Risk: As data grows, so do the risks associated with security breaches.
- Types of attacks:
- Qushing: A security threat where attackers use QR codes to compromise systems and gain unauthorized access to data.
- It typically takes three-quarters of a year to identify a data breach.
- The average cost of a data breach is $4.9 million, which is a 10% increase from the previous year.
- Trusted Services and Solutions:
- To mitigate risks, Salesforce offers solutions to monitor data access and usage.
- Key measures include:
- Auditing and encrypting data.
- Protecting and managing sensitive data, including customer consent and preferences.
- Using a series of products to back up and archive data for future use.
I learned lots on new cloud technology features and it has helped me understand cloud infrastructure better.
As users of technology we must know what data we own so we can know how we feel about it and how we want to secure our data.
This panel has helped my skills in data management as an MIS major.