Dreamforce (Tech and Media Keynote: Drive Revenue and Efficiency with AI)
I watched a Salesforce panel held online and here are some of the things I learned:
David Fan talked about how to increase revenue with Salesforce and AI, placing importance on the rise in adoption, productivity, and customer retention. Essential elements comprise open platforms, unified data, and experiences that are optimized. Implementing Generative AI may raise revenue by up to 30%. The productivity improvement is due to Salesforce tools such as Data Cloud and Customer 360, as well as industry-tailored AI agents that streamline operations.
Focussing on enhancing customer experiences with secure authentication and a cloud-based API architecture, Nathalie Vafiadis (BT Group) accomplished the reduction of Salesforce instances from seven to one. BT aspires to offer customer experiences that are proactive and based on data.
Meredith and Thomas covered how AI is improving the management of complex sales processes, automating quotes, and personalizing upselling. AI assists in minimizing disputes and raising customer satisfaction due to visual billing tools and automated communication.
Lumen Technologies is using AI to accomplish better revenue, productivity, and profitability, as well as to develop fiber networks and private data centers for improved connectivity. Future directions in the industry will see increasing automated and intelligent customer service.
I learned a lot about the use case of AI and this can help me start to think of other creative use cases where AI can be applied to MIS